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From my viewpoint, e-mail is considered the most effective, with snail mail coming in second. Fax may be fast, but often happens faded, illegible, and lots of times we receive numerous faxes that crucial people can get lost within the shuffle.
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A few months back, one PR contact (she had been one of the "really educated ones" with many connections and "PR know-how") had a habit of sending press releases if you ask me written in red font with bright yellowish backgrounds, or electric blue backgrounds with black font, along with other horrific color combinations which were painful to consider.
Saving the greatest for final, the fourth option, a write-up, clearly offers an infinitely more in-depth have a look at what you're communicating about. It is featured far more prominently than a brief, and creates far more attention. The results that may be produced from that attention - http://www.fool.com/search/solr.aspx?q=attention are huge, yet tough determine, as they are therefore far-reaching, especially if the article is written well.
The difference between getting your press release turned into a brief, as well as your pr release developed into an article, is the difference between a "spaghetti supper" at a church, which exact same church's resolution and technique to fight hunger and homlessness on an area level.
We have Information, Curiosities, a Weekly Special Feature on particular things or situations happening inside otaku globe, an once a week summary of any series, the AMV for the week section, plus the Databook focused on that unique anime/manga character everyone knows and love, this basically means, pure and relevant information!