Social Media - The Next Great Advertising Medium?

With therefore much curiosity about how social networks work, one begins to wonder if you have marketing potential within these social networks?

I've been seeing social media for some time now. Actually I'm a member of numerous social media internet sites including and only...

There's been a virtual explosion of social network internet sites before couple of years. Even the large players like Google, Yahoo and MSN are receiving into it.

With therefore much curiosity about how social networks work, one begins to wonder if you have advertising potential within these social networks?

I've been seeing social network for some time now. The truth is I'm a member of numerous social networking websites including and simply to name two.

I joined partly because I wanted to see what they were, but more to the point to see what impact social network might have on SEM in the coming years.

I've been a member of numerous services for some time and the reach these sites have is outstanding.

For example, from my LinkedIn network of eight people I have an extended network of over 12,600 people.

Imagine that - I'm just a click or two away from close to 13,000 other folks who share my related interests ranging from what I like to watch o-n TV to work I could provide to them.

Through my connections and their connections, I am connected to people ranging from the American Cancer Society, 7 Ways to Prepare Your Motor Home for Sale - Sun Microsystems to the University of Texas to Google.

But what advertising possibilities exist for Social Media?

Well, let's take a look at MySpace.

MySpace is among the top sites on the internet today. I-t racked up 9.4 billion page-views in August 2005 (more than Google) and new people are signing up at a rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year-old goes to manage their electronic life. It allows people to post pictures of themselves and their friends, create a website, list their favorite artists, view and share videos, suggest activities to do and lists a couple of people they consider friends. It is with this 'Friends List' where a lot of the possibilities lie.

All forty million-plus customers of MySpace possess a friends site that lists people that person thinks their friend. This really is a listing of people that they are interested in reading from on a regular basis, as well as speaking with and about. They can send you emails, discuss your photographs, read your websites, as well as abandon messages that you can then tell the others after you add somebody as your friend. To explore more, we understand you gander at: - . This is an opportunity for immediate feedback about you.

The capability to add friends to your site is crucial for marketing to MySpace customers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This technology is growing up without having ever viewed programmed media. 'They don't think in terms of-the recording, and they don't think in terms of a TV schedule. If you are interested in English, you will likely require to study about - . They think with regards to TiVo, P2P, AOL, and of-course MySpace.

You can view how this may grow.

Let's say you produce a MySpace account to share your product or service. You blog about any of it and seek out the others that may share your interests.

After this you invite them to be your friend. If you believe anything at all, you will seemingly require to explore about - . When they become a friend you begin your 'soft sell' begging your product in their mind.

As they grow to understand it, they begin blogging and sharing it. Soon hundreds or even thousand of people are talking about you and your product or service.

Do not think this can work?

I want to give a few examples to you. There are lots of groups who've gotten their start MySpace. Simply by hosting a number of their music online and blogging about them-selves they created a following. Soon they had document deals and contracts lined up.

Of course to work with services like MySpace you need to get some thing this marketplace needs. This engaging - site has uncountable stirring tips for the inner workings of it. If you do not then you probably shouldn't put too much effort in to MySpace.

But that will not mean other social-networking opportunities must be ignored. As I mentioned above, Linked-in is more of an expert introduction service. If your product or service meets here then by all means investigate it further.

And you'll find the others aswell. Ser-vices - such as Flickr, Yahoo!s MyWeb, and more.

So if you have ever wondered what other online possibilities may be around, consider social-networking. It could be the next great online-marketing channel..